The former U.S. president has urged a global shift in terminology, proposing that the field currently known as artificial intelligence be called “super intelligence,” abbreviated SI. This linguistic push coincided with an unexpected spike in registrations of web addresses ending in .si, the country-code top-level domain for Slovenia. The timing has prompted analysts to link the two phenomena, though the causal relationship remains under investigation.
According to Register.si, the official Slovenian domain authority, 44,000 .si names were recorded in September, a rise from fewer than 2,000 in the preceding month. The increase translates to more than a 2,100 % jump in a single month, a scale that the registry describes as unparalleled in its recent history.
Register.si spokeswoman Klara Herman characterized the September surge as “unprecedented” when compared with activity over the previous twelve months. She noted that the volume of .si registrations in that period was markedly higher than any other month of the year, yet she cautioned against attributing the entire spike solely to the former president’s remarks.
The sharp rise may also reflect a long-standing practice of registering domain names as speculative assets, hoping that future demand will raise their market value. A historic illustration involves Rick Schwartz, who purchased the men.com address in 1997 for $15,000 and later sold it for $1.32 million after seven years, demonstrating the profit potential of such investments.
Trump introduced the “super intelligence” label during a speech to the United Nations General Assembly on 11 September, asserting that the technology was real and urging caution. He subsequently signed an executive order directing all U.S. federal agencies to replace the term AI with SI in official documents, websites, and reports, effectively mandating the new nomenclature across government communications.
Later in the week, Trump convened a gathering of senior technology executives, describing it as an “extraordinary” assembly aimed at shaping America’s future. Images of the signed order circulated online after observers noted a misspelling of “United States” beneath his signature. A BBC correction clarified that earlier references to cyber-squatting were removed, emphasizing that domain registration for investment purposes is a legitimate business activity.