Vanniall, an OnlyFans creator based in New York City, reports that hyperrealistic deepfake images and videos of her are circulating online and that she cannot easily remove them. She also says her Instagram account, which has more than 100,000 followers, is currently restricted and requires login to view. The creator describes frequent reports and appeals to the platform as a routine part of maintaining her audience.
Meta spokesperson Tracy Clayton told WIRED that a private, one-to-one conversation between an adult user and an individualized AI agent on a platform limited to people 18 and over is fundamentally different from marketing or promotion of services on a social media site. The company positions its Muse app as an always-on digital assistant that can be messaged, granted access to personal data such as calendars and email, and then act proactively on the user’s behalf.
The Muse service operates as a threaded messaging interface where users can instruct the AI to handle tasks such as canceling a workout class that conflicts with a dinner reservation. Meta leveraged its extensive distribution channels on Instagram and Facebook to promote the app, resulting in a surge of downloads that placed Muse at the top of the charts during its first month. The chatbot is permitted to generate explicit text but does not produce images or video.
Jiz Lee, who runs an OnlyFans account and has a background in queer pornography, said to WIRED that AI is already being allowed to do more than human creators would be permitted to. Lee recounted multiple instances in which Meta flagged and removed their Instagram posts, describing the pattern as part of broader discrimination against queer and trans performers on large social platforms. The creator argues that the disparity highlights inconsistent enforcement of community standards.
Lee traced many of the online censorship challenges to the 2018 FOSTA-SESTA law, which altered Section 230 protections for platforms and prompted a wave of adult-content removal. In a WIRED interview, the creator suggested that decriminalizing sex work would lessen the pressure on platforms to censor, thereby reducing the frequency of content takedowns and account restrictions for adult creators.
Another creator known as Genius said he would consider partnering with a technology firm to develop an AI replica that fans could message, emphasizing the need to keep human authenticity central to audience connection. He also questioned why Meta has not created a dedicated adult-only social space, proposing concepts such as an “Instacam” for mature users. The discussion reflects a broader industry push to ensure performers are compensated and not exploited as training data for AI models.