Meta confirmed on Wednesday that its Muse personal assistant is now distributed through a dedicated iPad application, marking the first time the service has been offered on a tablet platform. The move represents a development pace that Instagram required roughly fifteen years to achieve, despite persistent requests from its user base for a comparable experience.
The iOS and Android versions of Muse were released on September 8, and within a month the app has accumulated an estimated 6.6 million installations according to market-intelligence firm Sensor Tower. As one of dozens of consumer-facing AI agents now available, Muse enables users to link personal accounts and automate routine tasks such as managing email, scheduling meetings, paying bills, reserving tables, ordering groceries, setting personal goals, and completing purchases.
To support these capabilities, Meta has built a network of third-party services that appear inside Muse as “connectors.” Users may add each connector individually and sign in only to those services they trust, giving them granular control over which aspects of their digital lives the AI can access and act upon.
The iPad rollout expands the connector catalog with several recent additions aimed at small-business workflows, such as Asana, Canva, Dropbox and Figma, as well as QuickBooks, GitHub, Klaviyo and Zoom, together with connectors for Meta advertising accounts, Notion, and Granola. These services let professionals trigger project updates, create design assets, manage files, and coordinate code repositories or marketing campaigns directly through Muse.
Meta also announced new retail connectors for major merchants such as Best Buy, Gap, Sephora, Walmart, and Wayfair, enabling Muse to browse product catalogs, add items to carts, and finalize purchases on behalf of users. Because many e-commerce sites still treat automated traffic as suspicious, the assistant can encounter blocks when sites misidentify it as a generic bot, prompting ongoing work to improve reliability.
Addressing the bot-identification challenge, Meta disclosed on Tuesday that it is collaborating with industry partners to develop an open standard that lets personal AI agents present verifiable credentials to online businesses. The proposed framework would help merchants differentiate legitimate assistants from malicious scripts, reducing false positives and smoothing the path for future AI-driven commerce interactions.