Goliath Super Intelligence
IndustryOctober 3, 20261 min read

Only 2% of Consumers Purchase AI Products as White House Pushes Safety Pledge

President Trump rebranded artificial intelligence as "super intelligence" while CEOs from Meta, Amazon, Tesla and Anthropic signed a safety pledge, yet enterprise spending dwarfs the modest consumer uptake.

Market indicators reveal that roughly two percent of end users are buying AI-enabled devices or services, highlighting a pronounced gap between consumer enthusiasm and the sector’s overall financial momentum, which continues to be driven largely by corporate deployments and large-scale infrastructure projects.

In a high-profile gathering at the White House, chief executives from Meta, Amazon, Tesla and Anthropic’s Dario Amodei convened with senior officials to endorse an AI safety pledge, a commitment that President Donald Trump described as "morally binding," signaling an unprecedented level of political involvement in the governance of emerging machine-learning technologies.

Concurrently, President Trump issued an executive order that formally rebranded artificial intelligence under the term "super intelligence," a semantic shift intended to underscore the strategic importance of the technology and to align regulatory language with the administration’s broader security and ethical framework.

Amid these policy moves, Meta and OpenAI have launched public-facing campaigns that portray their AI offerings as more approachable and user-friendly, a tactic aimed at broadening market perception even as the underlying revenue streams remain heavily weighted toward business customers rather than individual buyers.

Analysts observing the fiscal landscape note that the lion’s share of AI investment continues to flow into enterprise solutions, with corporate clients allocating substantial budgets for automation, analytics and cloud-based AI services, a trend that dwarfs the modest consumer spending highlighted by the two-percent adoption figure.

TechCrunch’s Equity podcast dissected these developments, examining the economics of consumer AI, the evolving IPO environment, and recent venture deals, while also promoting the upcoming Disrupt 2026 conference where industry leaders will convene to explore the next wave of startup innovation.

Sources

  1. Call it AI, call it Super Intelligence, only 2% of consumers are buying it TechCrunch

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