Meta's Muse conversational agent now exceeds ten million active users, according to the company’s recent announcement. The platform has added a paid capability that lets subscribers instruct the AI to place telephone calls on their behalf. By handling routine outbound calls, Muse seeks to embed artificial-intelligence assistance into everyday consumer tasks.
Alexandr Wang, Meta’s chief AI officer and head of its Superintelligence Labs division, said the service could manage calls that users typically avoid, such as inquiries to cable providers, motor-vehicle departments, or restaurants lacking online reservation systems. He framed the feature as a way to relieve people from repetitive phone interactions that consume time and patience.
Muse’s subscription model now includes the calling function. The basic tier costs twenty dollars per month and provides five hundred million Muse tokens each week. A premium tier priced at one hundred dollars per month grants three billion tokens, targeting heavier AI users who require larger volumes of interactions.
Similar call-handling capabilities exist in other AI products, including the startup Instinct and Google’s Gemini model. However, business reception can be uneven; many front-desk staff terminate calls once they recognize the voice is not human. Improved vocal synthesis now makes distinguishing AI from a real caller increasingly difficult, raising concerns for service providers.
The ability to delegate phone tasks may attract users weary of complex automated menus and long hold periods that often lead to unhelpful transfers. An AI assistant can persist indefinitely, navigating menus without frustration, potentially delivering more consistent outcomes than human operators. Nonetheless, the mixed response from businesses could limit the practical usefulness of the service.
Wang indicated that while voice calls will remain a paid feature for now, Muse will soon allow free-tier users to generate a dedicated Muse email address. This addition aims to broaden the platform’s utility without requiring a subscription, offering another channel for AI-mediated communication and could support tasks such as receipt forwarding or appointment confirmations.