Coyotec, an artificial-intelligence avatar, joined Entravision’s Spanish-language morning show Al Aire y Sin Permiso as a co-host with veteran broadcaster Geraldine “GeeGee” Guzman. The AI personality debuted as a solo weekend program in September 2025 before expanding to the weekday slot. Its voice is described as warm, lilting and infused with bilingual slang drawn from the border towns of Mexicali and Boyle Heights, giving it a relatable “tío” tone.
Following the chemistry between Coyotec and Guzman, Entravision moved Al Aire from a one-hour Saturday slot to an 8-to-10 a.m. weekday block, replacing a syndicated program. By August 2026 the show was syndicated to five additional markets in California, Nevada and Texas, adding English-language segments. Nielsen data showed a sharp rise in listeners, especially among Gen Z and millennial audiences, a demographic traditionally under-represented in the network’s older-skewing base.
Entravision’s AI team built Coyotec using a combination of large-language and voice-synthesis tools. Claude Haiku provides the underlying language model, while Eleven Labs generates the spoken output. Initial scripts are drafted with OpenAI’s ChatGPT and visual concepts are created in Midjourney. The system can answer Guzman’s prompts in real time, although it does not yet field live calls or interact directly with listeners on air.
Guzman has guided Coyotec’s evolution, steering it from an initially poetic style toward a more everyday conversational tone. She enlisted her parents to model authentic Spanish pronunciation, resulting in the AI addressing her as “prima” and referring to her as “jefa.” Despite these refinements, the avatar acknowledges its non-human nature, a fact that staff say does not diminish its enthusiasm for immigrant-rights topics.
Coyotec is not the first AI voice on terrestrial radio. In June 2023 Live 95.5 in Portland introduced “AI Ashley,” a vocal clone built with RadioGPT that aired for less than two years without notable rating impact. Subsequent experiments include Iowa’s Rock 108 AI DJ Tori in 2024 and SiriusXM’s FYI Show co-host qd.pi the same year. Entravision has also launched an AI news anchor named LIA, while several Texas stations now use AI avatars for on-air reporting.
Industry analysts note that radio’s long-standing automation makes it fertile ground for generative AI, yet human personalities remain essential for brand differentiation. A MoffettNathanson report cited AI’s role in speeding production and cutting costs, not replacing on-air talent. Within Entravision, some contractors have expressed concern about job security, though the company reports no layoffs due to AI and points to new hires linked to its vCreative workflow platform. Executives stress responsible use of AI while separating it from broader surveillance concerns.