A Match Group survey of 3,000 British singles released this month found that 39 percent have used artificial-intelligence tools in their dating lives. The data, gathered from users of Tinder and Hinge, indicates a growing reliance on chatbots for romantic pursuits. Respondents reported employing AI for a range of tasks, from crafting profile text to evaluating potential matches, signalling a shift toward digital mediation of courtship.
Usage spikes among younger cohorts: 66 percent of Generation Z participants and 53 percent of millennials reported AI assistance, compared with the overall 39 percent. The survey defines Gen Z as those born in the mid-1990s to early 2010s and millennials as early-1980s to mid-1990s births. These figures suggest that digital natives are integrating AI more deeply into personal relationship strategies than older users.
Across all age groups, the most common AI applications include seeking advice about conversation partners, brainstorming date ideas, rehearsing dialogue, drafting profile copy and vetting the authenticity of photos or profiles. The survey notes that altering images with AI is frowned upon by the majority of respondents. Moreover, about one-third of UK singles said they would end a date if they discovered the other party had used AI to compose messages.
Individual stories show AI acting as a dating coach. Sam, a 27-year-old from Stoke-on-Trent, told the Guardian that after a joke about his looks he asked Google Gemini to assess his photo, receiving a polite disagreement and encouragement for his messages. A single mother in New Zealand said she used ChatGPT to boost confidence, avoid panic over delayed replies and not rush relationships. In Melbourne, a 51-year-old man reported an AI assistant filtered matches, flagged overlooked profiles and warned him against a poorly photographed candidate, leading to a successful café meeting.
When it comes to post-date debriefing, only 7 percent of respondents said they discuss the outcome with a chatbot, while 29 percent prefer a group chat and 20 percent turn to their parents. Dec, 31, from London uses ChatGPT as a sounding board while chatting with single men, noting that friends seem more distant as technology mediates social interaction. About one-third of UK singles indicated they would cancel a date if they learned the other party had used AI to compose messages.
The survey also probed attitudes toward fully automated matchmaking. More than a quarter of participants liked the notion of two personal assistants conversing on their behalf, even though a majority labeled the concept unacceptable. Yoel Roth, Match’s head of trust and safety, said the company is taking a hard stance against bot-to-bot dating, warning that robotic dialogue does not bring people closer to genuine connection.